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Whether you’re debating an opponent at a town hall meeting or rallying your followers on the campaign trail, custom Snapchat geofilters are essential for campaign-specific events. They allow you to broadcast your whereabouts and to capture attention from people who might wander into the area where you’re hosting your event.
Senator Bernie Sanders has taken advantage of these filters for his own campaign. According to Mashable, Sanders created custom “Feel the Bern” geofilters both to further his position in the caucuses and to engage young voters who might otherwise steer clear of the polls on election day. Mashable reports that Snapchat users are more likely to vote than millennials who don’t use the social media platform.
If you’re using geofilters for campaign events, you’ll want branded imagery that relates specifically to your campaign. A generic, lackluster filter will fail to capture public interest and won’t send the message that you’re behind it.
Whether in local, regional, or national politics, success often boils down to a candidate’s ability to connect personally with voters. Community events offer the chance to shake hands with fellow citizens and to share a few words with people who share your values and hopes.
By pairing a custom Snapchat geofilter with the event, you’ll create positive associations in people’s minds. It could be a sporting event, a concert, a parade, or a festival — just make sure to include branded messaging and high-quality graphics.
If you or your campaign team will go door-to-door in search of voters’ commitments, assign a custom Snapchat geofilter to the neighborhood you’ll target for a specific day. Let people know you’re in the area so they can track you down if they wish. Consider using imagery related to the area, such as a nearby landmark or historical site, or adding coordinates to the filter so people know exactly where you’re heading.
The race isn’t over on election day. People who support your perspective and desires might never make it out of their bathrobes to cast their votes, so use Snapchat geofilters to rally the public to the polls. Doing so turns an otherwise dull (and sometimes frustrating) experience into a social event that unites individuals with like-minded friends and neighbors. You can even mention your filters to people you meet at the polls to encourage them to spread the word.
Tweets and Facebook updates might help you further your campaign, but don’t discount Snapchat and custom filters as effective ways to spread your message in a personal way. A professionally designed filter adds an elegant touch to your social media initiative and allows you to focus on what you do best: reaching voters.