While many social media users are turning in for the night, the snappers are out at one of the hottest nightclubs in town. Now with custom Snapchat geofilters, partygoers can easily let everyone know which event they’re attending. Shouldn’t that event be yours?
Custom Snapchat Geofilters Appeal to Millennials
Traditional advertising doesn’t work on millennials who attend your nightclub events. When this demographic decides whether to engage with a brand or not, they reach out to their friends and social networks to see what other people think. That’s why custom Snapchat Geofilters work so well. These Geofilters integrate into the natural behavior of millennials — promoting without appearing intrusive.
Consumers want to use Geofilters because they make the selfies they’re already taking a more effective self-promotion tool. Since the geofilters appear only when the user’s cell phone is near a nightclub event, these Geofilters carry the exclusivity young users love. These geofilters clearly show the users attending an event, which reflects positively on the snapper and the nightclub.
Geofilters are also a lot of fun. An attractive custom Snapchat geofilter can enhance a selfie the way that frames and filters enhance Instagram posts. Young people embrace tools that make their selfies look more attractive and eye-catching, and custom Snapchat geofilters deliver.
Millennials Love and Trust Snapchat
Custom Snapchat geofilters also help spread brand awareness more effectively than many other advertising tools. Those attending nightclub events love this emerging social media platform. More than 70 percent of Snapchat users range in ages from 18 to 29 years old.
More millennials use Snapchat than any other demographic. Millennials feel comfortable communicating here without worrying about their parents or bosses searching for them. This youthful environment reflects well on the brands that choose Snapchat marketing solutions. Brands parents use are on Facebook and Twitter, but only the most contemporary brands are on Snapchat.
Custom Snapchat Geofilters Help You Stand Out
Custom Snapchat Geofilters are becoming more common, but they haven’t hit the mainstream yet. Embracing this advertising form before your competitors helps you stand out from the crowd. People still take notice of custom Snapchat Geofilters when they see them. They talk about them, share them, and want to use them.
Millennials have become desensitized to so much online advertising. They don’t see banner ads; they skip through promotional videos at the start of their YouTube clips; and they’d never click on a pop-up ad. However, Snapchat geofilters still have the power to cut through the crowds.
When you want your nightclub events to stand out and get noticed by the partygoers, create your own custom Snapchat geofilter. Go ahead: Let the selfie lovers at your next nightclub event take control of your promotions.