What Are Custom Snapchat Geofilters?
Custom Snapchat geofilters are special filters for Snapchat images customized for your corporate event. Global positioning system (GPS) technology in your guests’ smartphones monitors their locations. Once they reach your event venue, your customized Snapchat Geofilter becomes available to them.
Your filter might show the name and date of your event or a fun phrase such as “Having a ball at the X fundraiser.” Your filter can be superimposed on the selfies and smartphone photos your guests take, creating a great memento of your event that’s made for sharing.
Marketing Your Guests Will Want to Participate in at Your Event
Recently, we’ve seen a shift in the marketing landscape as people have become cynical about traditional advertising. Instead, they’re looking for companies that let them become a part of marketing strategy. Custom Snapchat geofilters allow this engagement, which makes them popular with the public. As Napier Lopez of The Next Web explains, “If you’re a Snapchat user, then you know the serendipitous feeling of traveling somewhere or attending an event and discovering new Geofilters — overlays for your snaps that can only be shared from that specific part of the world.”
Lopez’s observations emphasize not only the enthusiastic way Snapchat users have embraced custom geofilters but also the exclusivity that makes them so alluring. People love using things that others can’t. These filters make it easy and compelling for your corporate function’s guests to tell others that they attended your event. Geofilters are an effective way to promote your event and raise brand awareness.
When people see how much fun others had at your corporate event, they’ll naturally want to get involved with your next function. Studies show that people trust their social network contacts much more than they do businesses. When you encourage social network users to promote your events for you, you’re making them seem much more appealing.
Potential for Cross-Promotion
While Snapchat is a growing social media outlet, especially among millennials, it still doesn’t have the penetration of some social media giants. Although its monthly active user count is unknown, Snapchat has around 100 million daily users, far fewer than the 320 million people using Twitter every month, let alone Facebook’s 1.59 billion monthly active users.
However, your custom Snapchat geofilters don’t need to live on Snapchat alone. The filtered images your guests take can also be easily posted on Facebook and Twitter without compromising your branding. Encourage your guests to tag the posts they make at your event so that you can easily find them and share them on your own preferred social media channels.
Businesses are always looking for new ways to set their corporate events apart. Custom Snapchat geofilters let you make your event distinctive while marketing not only to the people in the room but to their entire social networks as well.