What You Need to Know About Snapchat Geofilters
Whether you represent a tradeshow association, you’re organizing a conference, or you’re a presenter or exhibitor, you know how competitive the marketing can be at these events. Snapchat geofilters enable you to market your association, business, or brand at an affordable rate. Better yet, geofilters put advertising in the hands of the event attendees and give your brand a chance to go big on a small budget.
When you’re ready to start developing a geofilter for a conference or tradeshow, you’ll simply need to know the address of the event and the dates. Keep in mind that Snapchat guidelines restrict the usage of logos and trademarked images, so unless you’re an event organizer, you probably won’t be able to incorporate the conference logo into the geofilter itself. That doesn’t mean you can’t mention the event in a badge or a banner to add context to your geofilter.
Tradeshow Association Geofilters
As a tradeshow association, you give the official seal of approval for all the events you put on. That’s why it makes perfect sense for you to develop a Snapchat geofilter for your biggest events of the year. After all, you want to call attention to the great work your association does. Though Snapchat doesn’t allow URLs in geofilters, you can include your association logo and handle so tradeshow attendees can connect.
Exhibitor Geofilters for Tradeshows
If you’ve exhibited at your industry’s major tradeshows before, you’ve probably already tried every marketing trick in the book, from hiring great booth attendants, to handing out flyers outside the venue, to sponsoring the press packages. When you work with us to create a Snapchat geofilter, you’ll use just a fraction of your marketing budget and potentially have a much greater impact. Incorporate your business logo and encourage new contacts to create Snaps using your geofilter right at your booth.
Conference Sponsor Geofilters
As a sponsor, you want to do everything you can to get the word out about your company to conference attendees. With a custom Snapchat geofilter, you can reach not only attendees but also their friends and acquaintances. You can even get clever and do a little extra research to determine where your target audience spends time before and during the conference. For example, you can expand your filter’s geolocation to cover a nearby coffeeshop, a popular restaurant, or a bar that’s a hit with attendees. That way, you’ll extend your marketing reach further after hours.
Don’t want to wait a minute longer to create your custom filter? Contact us to start building the ideal Snapchat geofilter for your academic conference or industry tradeshow.
