Millennials are changing the way brands can market, and they’re only going to become a stronger, more influential demographic as they get older and take on more purchasing power. If you’re still pumping out look-at-me, one-sided ads to millennials, to put it in their language: You’re doing it wrong.Millennials grew up using personal computers and smartphones; it’s been a part of their daily lives since they were teenagers or even … [Read more...]

 The world is brimming with eclectic and highly attended music festivals. While Woodstock might have seemed like the end-all-be-all for big concerts back in the summer of 1969, it has been eclipsed many times. The good thing is that huge music festivals are now commonplace around the world. From electronic dance music (EDM) to rock to hip-hop, there is a festival for every type of music lover on the planet. And many of them are attended … [Read more...]

Geofilters are fun, visual and turn events into Snapchat-fueled affairs. There are rules, however, that you will need to follow in order for Snapchat to accept your geofilters and make them live. You can be creative with your design -- this is Snapchat, not the IRS -- but you must follow a few basic guidelines if you want to meet Snapchat’s standards. Failure to do so will lead to a rejection and no cool geofilter for you. Ouch.The process is … [Read more...]

 A bar or bat mitzvah is a special ceremony in the Jewish faith. They are a rite of passage for the child involved, in which he or she becomes an adult in the eyes of the Jewish community, and is thenceforth responsible for being an active participant. Boys celebrate bar mitzvahs, while girls celebrate bat mitzvahs. Boys become a bar mitzvah as soon as they reach the age of 12, while girls become a bat mitzvah as soon as they reach the … [Read more...]

You have a solid Facebook presence? Great. And your Twitter following is growing? Fantastic! How is your Snapchat? Snap-chat. You are on Snapchat….aren’t you?If you’re not using Snapchat, you might as well forget about connecting with young adults today. Gone are the days when millennials flocked to social networks like Facebook or Twitter. Today, this highly sought-after demographic is turning to Snapchat to connect with friends and follow … [Read more...]